Press Kit

The Naad music project was brought to life by Bengaluru-based software engineer Ayon Ghosh in 2020, featuring a fresh take on fusing traditional sounds to cater to a more contemporary taste, without compromising on the traditional spirit. Already having released two EPs and being a favourite of lifestyle brands, Naad has carved out his unique and signature tone juxtaposing the old and the new, combining ingredients from various cultures—both exotic and mainstream to give rise to a sonic palette that is traditional and, at times spiritual at the core yet appealing to the urban ear.